10M+ Agency Client Value Formula Part 1

This week we’re getting right into it.

This week we’re getting right into it. This is the first newsletter in a 3-part series that is unpacking the 6 things your agency needs to scale to $10M+. 

Hey I’m Nick Avaria, agency owner, and founder of Agency Acquisitions. Every week I share a client story, insights, and tips into scaling your agency faster, in 300 words or less. Are we connected yet on LinkedIn? If not make sure to send over a connection request.

As a reminder here’s the 6 things we need to deliver to clients so that we can retain them long enough to have a shot at making our agencies 10M+ in revenue.

This newsletter will dive into the first two: 

1. The outcome that you sold them on (results)

2. Consistency of communication (clear service standards)

3. To know what is next weeks or months before it happens (clear roadmap + feeling of progression)

4. A great experience (making them feel special = emotional fulfillment)

5. Education on your field of expertise (they want to learn and understand what is going on)

6. Lead them, which actually means they want insights (3 levels of insights: marketing level, business level, industry level)

#1 - The outcome (results you promised)

This is the obvious one. 

If you don’t deliver what you said you would, you are not going to grow or keep your growth.

This is usually what you obsess over to deliver value. 

The problem is that if you only do this you’ll likely get stuck in the $100-200k revenue range.

I can’t weigh into this one too much because every agency's product is different. 

You know what your agency promises. Make it happen for the clients with high consistency.

Let’s move on.

#2 - Consistency of communication (clear service standards)

Like #1 this seems obvious - and you’d be surprised how few agencies have their client standards written down.

There’s even fewer agencies where the client-facing staff can summarize what the standards actually are.

You need to do this:

1. Write down the standards

   1. Escalation paths/protocols (client and internal)

   2. Response times - by channel (slack vs email vs call vs etc.)

   3. Communication tone guide

   4. A email bank (email templates to clients by situation)

   5. Where communication takes place internally by subject (what platform by subject)

   6. Standard check ins - with stated feedback loops the we educate the client on

   7. What to do when non-primary point of contact communicates with the agency

   8. Emergency protocols 

   9. Code of ethics

Once these are done you have to repeat them more than you like and re-train people on them every 3-4 months - forever. 

If you don't, the quality of communication will go down.

Next week we’re going to go over part 2.

You are going to want to check it out because it's going to come along with some information that no one ever talks about. 

I have limited spots for new clients in Q2, if you’re ready to start scaling your agency then book a time with me this week to find out how we can start working on your client’s result list.

Nick

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