How I 3x’d revenue in 6 months

Most agencies are running old business models that are killing their revenue

I 3x’d my revenue by doing these 6 things ↓

I’m Nick Avaria, agency owner, and founder of Agency Acquisitions. In this week’s edition of Scaling with Profit, let’s dive into how you can add more revenue to your bottom line quickly, with just a few changes to your business.

Harsh truth: Marketing and sales efforts generate a lot of leads you don't want. By monetizing what would otherwise be “waste” we can charge more for our core/current DFY (Done For You) service. 

Why? Because when we can sell something to these leads we would otherwise not monetize at all we can then re-funnel it into more sales and marketing initiatives and remain profitable.

When revenue stagnates or decreases agencies start breaking their own rules about minimum revenue/price amounts for their flagship services.

The more of these you have in place the more you will be able to charge:

1) Add consulting as a DWY (Done With You) service - Charge 1.5 to 2x more per hour than your current target hourly rate

2) Add a DIY (Do It Yourself) service - take your internal training and edit it to make it externally facing then sell it.

3) Take your internal templates, package them, and sell them for under $200 - Bonus points if these products have affiliate links for additional revenue

4) Creation of a risk-free one-time service - this lets people dip their toe in with you. 

6) Referrals & Partnerships - Find a group of agencies that don’t overlap in your service offering. Send them referrals for a % in return. If you send them 2-3 referrals and they have sent you back zero, get another referral partner that does the same thing that will send you business in return. 

7) Increase Client Lifetime Value (LTV) by using a combination of Journey models and Onboarding that included Education, Experience, and Expectation-setting elements - This was THE biggest game-changer.

If you want to see the webinar of me walking through #7 in detail, watch it here:

If you’re looking for support with scaling your agencies I’m doing 8 free one-to-one Scale & Profitability Workshops in August & September. 

Use this link to apply to see how I can help you scale your agency before the end of 2024.

Nick Avaria