- Scaling Agencies with Profit
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- Could you disappear for 3 weeks?
Could you disappear for 3 weeks?
Answer these 8 questions to find out...
Read each of these slowly.
Answer in your head: yes or no.
If you went off-grid for 3 weeks starting tomorrow…
Would your team know which clients to prioritize without messaging you?
Would a client crisis get resolved without anyone forwarding it to your inbox?
Would a new lead get qualified, pitched, and closed without your involvement?
Would payroll run, contractors get paid, invoices get sent - without you signing off?
Would your managers handle a difficult internal conversation on their own?
Would a missed delivery deadline trigger a fix without you stepping in?
Would your team make a hiring decision (or a firing decision) without you in the room?
Would you come back to numbers that improved, or numbers that degraded?
If you got more than two or three "no"s on that list, this is what I'd say to you, with care:
Right now, you don't own an agency.
You own a job that pays you better than your last job, and that you can't quit without the whole thing falling apart.
Don’t take that as a criticism.
It's the natural shape of a business that grew past one person before the systems caught up. The work expanded faster than the infrastructure could absorb it, and you became the human glue holding the whole thing together. Which works - until it doesn't, until you want a real holiday or a real exit or just one weekend where Slack isn't the first app you open.
I had a client tell me a couple of years into our work, it was a throwaway line in the middle of a different conversation, he said: "I took three weeks off this summer. First time in thirteen years."
Thirteen years.
What changed for him was four specific pieces of infrastructure that had to exist underneath the agency for it to run without him.
I'm telling you this in the run-up to the May 14th workshop because three of those four pieces are exactly what we're covering.
I don’t think that everyone reading this wants to take three weeks off tomorrow.
But the ability to take the time off - even if you choose not to - is the cleanest single test I know of for whether you've built something with enterprise value, or whether you've just built a very expensive job for yourself.
If you've ever wondered which one you're sitting on, the workshop is built to answer it.
Nick
