From 3% to 40% profit

It’s not every day you get to turn an agency around from losing money to making over 40% in profit.

But that’s exactly what we did for a large agency that had to get their numbers under control, or start letting staff go. 

Here’s how we made it happen - and the dashboard that shows the evidence. 

I’m Nick Avaria, agency owner, and founder of Agency Acquisitions. For the latest case studies and dashboards for scaling with more profit, watch my latest YouTube videos here.

This agency owner reached out because no matter how many new clients they sold each month, they could not consistently get into double digits in profit. 

He found me through an ad on Meta, and started scrolling through my LinkedIn and YouTube content. After watching a few of my videos he knew that more sales wasn’t the problem. 

So he booked a free audit to get started.

I found out his agency was making about $140-$170K per month, not bad revenue overall. 

But most of it was walking out the door every month leaving very little left over for the business and he didn’t know what to do next. 

He was closing 8-12 deals per month. Which sounds great up front, but there were a lot of red flags: 

• Client churn was over 15% 

• The contracts were all small $1-2k per month 

• There wasn’t a clear onboarding system 

The problem was obvious. 

They couldn’t keep the clients they had. The more clients you add, the more your problems grow alongside them. 

The two main problems were: 

1. No one was really accountable for client retention

2. Their pricing model was outdated 

Here’s how we fixed them. 

#1 Client onboarding & retention: 

The biggest problem was that there was no ownership of clients. When a team member dropped an account, they just picked up another one. 

Their goals were tied to revenue under management, not clients retained under management. 

The first thing we did was start with a dashboard for more transparency.  

We had to identify churn by both sales people and the accounts people. 

And we changed compensation for the sales people to be more aligned to long term sales vs. prioritizing them for a long term relationship. 

#2: Increasing prices and services to match 

After churn started slowing down, and clients were being better onboarded and taken care of, we needed to raise the prices to match the new experience. 

Our goal was to double the average retainer over the next 8-12 months - and we hit this in 9 months, going from an average of $1600 to $3700 per client. 

This is when the magic started to kick in. 

They were closing less clients per month. 

But every client was worth more, and staying for longer.  The growth compounded. 

Churn went down, and their team was happier overall. 

This past September their profits were higher than ALL of 2024 doubled. 

Here’s a look at the numbers:

This didn’t happen overnight. It took months of implementing a step-by-step process and they put in the work to make it happen.  

October is also looking to be another record breaking month for their agency. 

Note: I am fully booked through the end of 2025 with marketing agencies.

If you want to get on my waitlist for 2026 to help your agency scale faster and make more profit, book a time this week with our team to see if you’re a fit for working with me 1:1.

Nick Avaria