How to Achieve Agency Goals Consistently

Scaling an agency isn’t just about hiring more people or landing bigger clients—it’s about turning chaos into compound momentum. 

That’s where the Nine Gates Management Accountability Method comes in. 

This framework ensures managers are held accountable while empowering teams to perform at their best.

Hey, I’m Nick Avaria, agency owner, and founder of Agency Acquisitions. I help overworked agency owners scale to 7 & 8 figures while working less hours per week.

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The 9-Gates Management Accountability Method

See the image of the model here:

Step 1: Closing the Knowledge Gap
To scale, your team must know their roles inside and out. Address this gap by:

1. Hiring the Right Talent: Bring in talent that has done the job before.

2. Onboarding Thoroughly: Use the first 1-4 weeks to teach systems, tools, and expectations.

3. Ongoing Training: Managers should coach regularly, ensuring skills and processes stay sharp.

Step 2: Closing the Importance Gap
Managers often know what needs to be done but fail to communicate priorities effectively. Solve this by:

4. Prioritizing Objectives: Rank objectives like client retention, results, and productivity in clear order.

5. Communicating Clearly: Managers must share priorities with their teams in a way that’s easy to remember and repeat.

6. Setting Expectations: Verify understanding and document agreements in writing. Ensure everyone is aligned on both order and targets.

Step 3: Closing the Action Gap
Even with priorities clear, execution often falters. Ensure accountability through:

7. Cultural Alignment: Reinforce behaviors tied to your agency’s values and goals.

8. Securing Commitments: A task isn’t assigned until it’s acknowledged with a specific deadline.

9. Accountability: If deadlines are missed, managers must hold individuals accountable with clear consequences.

Why This Works:
The Nine Gates Method builds a bridge between leadership, management, and execution. 

When managers focus on coaching and prioritization, teams work in harmony. Metrics improve, goals are hit, and the agency becomes a well-oiled machine.

Middle managers shouldn’t need to create systems—they should execute them. 

You have to provide them with management guides tied to key metrics they are responsible for.

 This eliminates guesswork and ensures fairness, enabling your agency to scale sustainably.

If you want to check this model out in detail watch the in-depth video here:

Want to get your goals set up for 2025 with a plan of accountability that works?

Book a time with me this January to connect about how to hold your team accountable to your 2025 revenue goals.

Nick