The 6 things $10M+ agencies know that you don’t

Launching an agency is easy.

Scaling an agency successfully is the hard part.

Hey I’m Nick Avaria, agency owner, and founder of Agency Acquisitions. Every week I share a client story, insights, and tips into scaling your agency faster, in 300 words or less. Are we connected yet on LinkedIn? If not make sure to send over a connection request.

An agency that does a specific service is common.

An agency that delivers a specific outcome is uncommon.

An agency that delivers a specific outcome, consistently, delivers great experience, and leads their clients is exceptionally rare.

And these are the product/service phases that agencies go through. 

This is the difference between being at monthly revenues of $30k, $80k, $150k, and $850k.

The agencies that are at $850k per month ($10M+ per year) are doing much more than delivering based on their promises.

They do it because they are obsessed with delivering client value and this helps them figure out what the clients really want.

If you ask a client that you just signed what they want. The list is usually not that long.

But the reality is that most clients don’t know what they want. 

Ask any product researcher: Customers don’t know what they want.

That is until they see it or experience it.

So what do clients actually want? 

Here’s the list:

1. The outcome that you sold them on (results)

2. Consistency of communication (clear service standards)

3. To know what is next weeks or months before it happens (clear roadmap + feeling of progression)

4. A great experience (making them feel special = emotional fulfillment)

5. Education on your field of expertise (they want to learn and understand what is going on)

6. Lead them, which actually means they want insights (3 levels of insights: marketing level, business level, industry level)

The takeaway here is that if you are not delivering on all 6 of these things, you are not retaining your clients as long as you should. 

Translated: you are leaving money on the table. You are both under-charging & not keeping them for long enough.

Good clients are hard enough to find. 

Not doing everything in our power to keep them and maximize the amount of business we do with them is a great way to not scale our agency.

In the next few weeks I’m going to deep dive into each aspect of these 6 items so you can keep your clients as long as possible, and ultimately, scale up.

I have limited spots for new clients in Q2, if you’re ready to start scaling your agency then book a time with me this week to find out how we can start working on your client’s result list.

Nick

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