Your results should be visible, defensible, and repeatable

Every so often, it’s probably smart for me to share what's been going on with the founders I’ve been working with.

So here it goes 👇

Victor (one of the members inside our bootcamp) messaged to say his biggest client had started showing early churn signals. Three weeks earlier than the point at which he'd normally have noticed.

Because he'd been trained to watch for the specific patterns rather than the eventual outcome, he was able to intervene early, take serious action, and turn it around.

This week he sent them the first NPS survey they'd done together. They scored him 10 out of 10.

His own words: it's great to actually have data on client satisfaction. This gave me some long-needed peace of mind and clarity.

Their biggest client didn't leave, in a world where they almost certainly would have if he'd waited another month to notice.

Victor also said (after we built out the sales and marketing dashboard together): this stuff is like magic. It's so good to finally know our real numbers. LTGP:CAC ratio is 10.4 and CAC buyback is 1.0 month. Something tells me I need to spend more on marketing and sales.

Which is exactly the correct read of what those numbers mean. A month before this, he didn't know what his LTGP:CAC ratio was. Now he does, and the growth strategy for the next six months writes itself.

Abraham (another bootcamp member, two months in) is one of the clearest cases I've had recently of what the systems can produce when someone installs them.

He made $20K from the $97 workshop before joining.

Two months into the bootcamp, he's freed up around $150K: $50K in cash and $100K in working capital.

To put that in his own words from the conversation: it wasn't just that we made $50K and paid off the credit card. We paid off the entire credit card and still retained another $100K in the bank. So technically we paid off $50K, reserved another $50K for opex runway, and another $50K for reinvestment initiatives and cash reserve for liquidity.

These results are simply the outcome of a decent agency installing the necessary systems that let their results be visible, defensible, and repeatable.

But of course, it helps to have someone that knows this inside out guiding you there ;)

Nick

P.S.

When you’re ready, here are three ways I can help:

1. Find out what your agency could sell for

2. Identify the biggest profit leaks in your agency

3. Book me to deliver a keynote at your event