10M+ Agency Client Value Formula Part 2

This is the second newsletter in a 3-part series that is unpacking the 6 things your agency needs to scale to $10M+. 

If you missed part 1, read last week’s newsletter here. 

I’m Nick Avaria, agency owner, and founder of Agency Acquisitions. Every week I share a client story, insights, and tips into scaling your agency faster, in 300 words or less. Are we connected yet on LinkedIn? If not make sure to send over a connection request.

As a reminder here’s the 6 things we need to deliver to clients so that we can retain them long enough to have a shot at making our agencies 10M+ in revenue.

This newsletter will dive into the next one: 

1. The outcome that you sold them on (results)

2. Consistency of communication (clear service standards)

3. To know what is next weeks or months before it happens (clear roadmap + feeling of progression)

4. A great experience (making them feel special = emotional fulfillment)

5. Education on your field of expertise (they want to learn and understand what is going on)

6. Lead them, which actually means they want insights (3 levels of insights: marketing level, business level, industry level)

#3 - To know what is next weeks or months before it happens

You need to have two elements here: 

• Clear roadmap  

• Engineer the feeling of progression

What people get wrong on the first point is two things. 

1. There’s only a roadmap during onboarding

2. The roadmap it not long enough

The roadmap should be 3-6 months at all times and be refreshed quarterly. 

This means that you plan out the next 6 months, then in the next quarter you only have 3 months left.

You optimize and amend the next 3 months then you create the 3 months after.

The best way to get this kicked off is to make the original onboarding at least 3 months long. 

Then at the 90-100 day mark put the plan in front of the client for the next 180 days.

If you want a more in depth video walkthrough you can find it here: 

Tune in next week when I go over the next part of this series.

I’m opening up a waiting list for a group coaching version of the work I do with agencies 1-to-1.

If you are interested in being part of this first group you can email me at [email protected]